We believe these results are a testomony to the continued progress we are making on varied initiatives we have put in place to drive sustainable topline growth and improve profitability. The issue is, you're stuck behind a couple in line on the supermarket all of them HATE Harry Potter. On line booking might be achieved by means of Goa Hotels which is some of the favorite and in budget for you with a budget & greatest vacation packages in Goa. Turning to a dialogue of selected expense line objects, price of sales as a percentage of income increased 70 foundation points to 26.3%, driven by unfavorable beef, produce, dairy pricing and partially offset by favorable pricing in hen and grocery. Occupancy cost as a proportion of revenue decreased 10 basis points to 7.5% as we leveraged our fixed occupancy costs on greater sales, partially offset by increased rental expense at certain newly opened restaurants in bigger markets as well as increased real property taxes. Advertising expense as a proportion of revenue elevated forty foundation factors to 1.4% driven by our ongoing nationwide degree advertising initiatives that Steve discussed earlier. Labor price as a share of revenue decreased roughly a hundred and fifty basis factors to 35.5%, primarily as a consequence of menu value leverage, increased labor effectivity at new store openings and decrease training expense for brand new managers.
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We additionally efficiently improved our profitability with an 11.4% improve in restaurant stage working profit and a 50 foundation level enhance in restaurant-stage working margin despite continued labor fee inflation and better commodity cost through the quarter. You may think when doing the Weight reduction Suggestions for Women, you've worked off, however truly, regardless of having carries your grocery luggage, you only burned four hundred calories. Lastly, we even have a strong stability sheet that provides us the flexibility to make use of our excess capital to create extra worth for our shareholders. Having your personal ISBN means you might be free to make use of any platform you prefer to publish your guide. It's very handy to put in and indoor panels but their purposes and spots are constricted. These ahead-looking statements usually are not guaranteeing future efficiency and subsequently you should not put undue reliance on them. This is at its basis of our future loyalty program and allow us to market focused offerings to particular customers for a more personalized experience.
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We'll additional bolster our future improvement plans by utilizing our new real property and analytics device, which will allow us to determine new markets for successful expansion within the years to return by a psychographic profile of our buyer base created from our prime markets. We have been hard at work in growing and testing this software and we look forward to utilizing it in -- for our 2021 improvement. “you have it higher than I do (uh, by no means thoughts we work our tails off 24/7 to make ends meet!) therefore you OWE me! Early suggestions has been very optimistic as customers now have entry to numerous delivery choices, direct from our website. We have now now accomplished our 2019 improvement plan for -- of six new restaurants and our success was made doable by way of our operators and growth teams' ability to instill the Chuy's culture in such a short time. Within the 2006 brief movie The Queen's Handbag, Harry Potter and Ron Weasley both use the charm in an attempt to retrieve Queen Elizabeth II's handbag, which has been misplaced.
Finally, we'll be in a position to make use of these integrated intelligence. Retailers can use a mobile POS to outline and automate the returns process as a result of an omnichannel platform is already capable of multi-directional inventory movements. To that finish, subsequent to end of the third quarter, our Board of Directors approved a brand new $30 million share repurchase program that runs via December 31, 2022. That may exchange our present program that was set to expire at the top of 2019. We consider this authorization is indicative of the boldness we've in our core business, our capacity to proceed to develop the Chuy's model and our commitment to enhance long-time period returns for our shareholders. In total, we had roughly 1,338 operating weeks in the course of the third quarter of 2019. Comparable restaurant sales elevated 2.6% during the third quarter and included 4.5% enhance in average verify, partially offset by 1.9% decrease in average weekly customers. The rise was primarily pushed by $7.7 million in incremental revenue from an additional ninety three new store operating weeks in addition to comparable restaurant gross sales growth.